Make A Commercial Lesson Plan
Your Name: Sierra May
Lesson Title: Make a Commercial
Introduction:
This lesson is designed to challenge students' understanding of opinion writing after an opinion writing unit. This extending activity is to write a script for a commercial with a group, then film their commercial and present it to the class. The class will engage in discussions about which commercials were most powerful and why.
Content Area and Grade or Age Level of Students:
English Language Arts, 4th Grade
Objectives:
Students will demonstrate an understanding of opinion writing and persuasive strategies such as presenting an opinion, facts and evidence to support their opinion, and using persuasive strategies in a video commercial.
Standards Addressed:
CCSS.ELA-LITERACY.W.4.1
Relative Advantage:
Students will be more engaged in showcasing and demonstrating their understanding of opinion writing via script-writing and filming a commercial. The lesson clearly challenges the students understanding of presenting an opinion with facts, reasons, and persuasive strategies.
Timeline:
1 Week
Materials:
youtube videos of commercials: Junk Food Commercials, Colgate Commercial , Best of M&M Commercials .
Ipad or other video resource, iMovie or other movie editing software,
Projector to showcase students' videos
Grouping Strategies:
Students will work in groups of 3 or 4 and need to share an iPad or video camera with other groups.
Learning Activities:
1. Students will review what they know about opinions and opinion writing (OREO)
2. Students will view examples of commercials aimed at children (junk food commercial, colgate commercial, best of M&M commercials) and engage in discussions about why they are successful commercials. Teacher will guide discussion to cover the topics of interesting topics for children, exciting characters, children in video appear to be "cool" and "having fun", and catchy jingles or music.
3. Students will get in groups of 3 or 4 and engage in a brainstorming session about what they want to "Sell"
4.Students will write a script together, managing an equal amount of speaking time for each student. They might consider creating a jingle or artistic illustrations to add to their video. Scripts must include introduction of an opinion or item to "sell", reasons or evidence to support selling their product, and some form of concluding statement.
5. After completing their script, students will work together in groups under the supervision of the teacher to film their commercials.
6. Students will view each other's commercials and rate them on effectiveness. Which commercials were most persuasive?
Assessment:
Teacher will assess students on their ability to create a script and commercial showcasing an opinion with reasons or evidence.
Adaptations for Learners with Special Needs:
The grouping of students could be adjusted to support learners with extra support. ELLs could be with a group of high-vocabulary students in order to support language. There is ample time to practice lines before videoing and options to re-try phrases for struggling students.
Lesson Title: Make a Commercial
Introduction:
This lesson is designed to challenge students' understanding of opinion writing after an opinion writing unit. This extending activity is to write a script for a commercial with a group, then film their commercial and present it to the class. The class will engage in discussions about which commercials were most powerful and why.
Content Area and Grade or Age Level of Students:
English Language Arts, 4th Grade
Objectives:
Students will demonstrate an understanding of opinion writing and persuasive strategies such as presenting an opinion, facts and evidence to support their opinion, and using persuasive strategies in a video commercial.
Standards Addressed:
CCSS.ELA-LITERACY.W.4.1
Relative Advantage:
Students will be more engaged in showcasing and demonstrating their understanding of opinion writing via script-writing and filming a commercial. The lesson clearly challenges the students understanding of presenting an opinion with facts, reasons, and persuasive strategies.
Timeline:
1 Week
Materials:
youtube videos of commercials: Junk Food Commercials, Colgate Commercial , Best of M&M Commercials .
Ipad or other video resource, iMovie or other movie editing software,
Projector to showcase students' videos
Grouping Strategies:
Students will work in groups of 3 or 4 and need to share an iPad or video camera with other groups.
Learning Activities:
1. Students will review what they know about opinions and opinion writing (OREO)
2. Students will view examples of commercials aimed at children (junk food commercial, colgate commercial, best of M&M commercials) and engage in discussions about why they are successful commercials. Teacher will guide discussion to cover the topics of interesting topics for children, exciting characters, children in video appear to be "cool" and "having fun", and catchy jingles or music.
3. Students will get in groups of 3 or 4 and engage in a brainstorming session about what they want to "Sell"
4.Students will write a script together, managing an equal amount of speaking time for each student. They might consider creating a jingle or artistic illustrations to add to their video. Scripts must include introduction of an opinion or item to "sell", reasons or evidence to support selling their product, and some form of concluding statement.
5. After completing their script, students will work together in groups under the supervision of the teacher to film their commercials.
6. Students will view each other's commercials and rate them on effectiveness. Which commercials were most persuasive?
Assessment:
Teacher will assess students on their ability to create a script and commercial showcasing an opinion with reasons or evidence.
Adaptations for Learners with Special Needs:
The grouping of students could be adjusted to support learners with extra support. ELLs could be with a group of high-vocabulary students in order to support language. There is ample time to practice lines before videoing and options to re-try phrases for struggling students.